Market Focus: Russia

The Review article about russian live music industry.  Including the note of Alexander Strizhak (Owner and CEO JSA Stage Company) for this case. 

The magazine AUDIENCE  – Issue 146 / March 2012

Essential support

But while promoters are generally optimistic, Alexander Strizhak, founder and owner of long-established production company JSA, which has built stages for Black Eyed Peas, Shakira, Elton John and many others, is more cautious about the outlook.

“The market is stable, but not growing,” he says.  “We have no great new live artistes who are ready to progress to stadiums or for touring outdoors. Even western rock and pop stars have done their shows indoors recently.

“The only signi cant outdoor show was Linkin Park in Moscow which was tied to the worldwide launch of the movie Transformers 3. Because of this, the staging industry cannot move on to the next step.”….

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It’s a vast country with huge potential, but it takes time to mature and emerge from decades of government when entrepreneurship was something to be kept hidden from public view. However, the country’s promoters and principle venues for international acts are doing a  fine job in opening the market, as Johnny Black reports.

The full text of the article can be read here.