On September 22, 2001 several important events took place at the Luzhniki Sports Palace (capacity 10 000) in Moscow. Firstly, the presentation of the first issue of the Russian edition of the authoritative British magazine New Musical Express. Secondly, in the same place the young British band MUSE, which is gaining popularity, gave its first performance in Russia. The organizer of the concert part of the event was the JSA Promoter team.
NME has the status of a magazine for thinking music lovers and is the one of influential music publication in the world. According words of editor-in-chief of the Russian version – Ruslan Shebukov: the arrival of NMEs should help establish the best quality of music journalism in the country.
MUSE came in moscow exclusively for the presentation of the Russian version of New Musical Express. Special booking of the rising rock star was made JSA Promoter.
The visit of the British rock trio as a headliner of the event has taken great interest from side of media. The artists arrived the day before the show and the team JSA Promoter made big press conference MUSE in the fashionable Moscow Club B-2. There were a lot of journalists from press, radio,TV, which was pleasant for the musicians.
The concert of presentation NME in Moscow was opened by the russian musicians – band Smyslovye Gallyutsinatsii (Semantic Hallucinations), then there were performances of singer Nike Borzov, bands Night Snipers and Total. And after a short break the main guest of event MUSE appeared on the stage. For an hour and a half the British rained down on the audience an avalanche of bewitching sound. The leader of the group, Matt Bellamy, demonstrated the wonders of virtuoso mastery of the keys and guitar, while circling the stage like spinning top.
The show was very successful – this day was the start for the promotion of MUSE among Russian fans of rock music. After energetic action on stage, the musicians went to a special after party at the B-2 club to celebrate their first performance in Moscow.
Thus, in September 2001, three cases took place at the same time:
– the team JSA Promoter made a good concert event and received thanks from the band MUSE.
– The first issue of the Russian version of the magazine New Musical Express came out (on the first cover there was an image of the face of the leader of the popular Ukrainian band Ocean Elzy).
– In UK was published September issue of the magazine NME with a photo of the band MUSE on the front page of the cover.
JSA company also installed the stage platform for this event and set up the special design (concept by Alexander Strizhak) of backwall from Layher Allround elements in the form of three letters NME, as the main logo of magazine New Musical Express.
Musical News Agency – InterMedia: The NME magazine first issue and the MUSE in Moscow
Musical News Agency – InterMedia: Fantastic energy concert of MUSE in Moscow
Newspaper “Kommersant” №173 / 24.09.200: “Muse” visited Moscow
Kommersant Weekend Magazine No. 172 / 09.21.2003: MUSE go on print
Internet Music News portal ZVUKI.RU: MUSE – Like a muse under anesthesia
Info Internet portal about rock music ROCK hell: MUSEum Story
Info Internet portal about rock music ROCK hell: MUSEum in Luzhniki
Internet portal of musical news MP3s.RU:
NME – MAGAZINE OF THOUGHT MUSIC FANS
MUSE in Luzhniki!
New Musical Express is now in Russia
VERSION IN RUSSIAN LANGUAGE
ПЕРВЫЙ КОНЦЕРТ ГРУППЫ MUSE В МОСКВЕ
ЖУРНАЛ NEW MUSICAL EXPRESS В РОССИИ
© All photos and promo stuff are copyright by JSA Stage Company.