On July 16-17, 2010, in the town of Salacgrīva in Latvia near the Baltic Sea and in the middle along the road between Riga and Tallinn, the popular festival Positivus was held. In two days, the fifth festival was visited by more than 30,000 spectators.
On September 22, 2001 several important events took place at the Luzhniki Sports Palace (capacity 10 000) in Moscow. Firstly, the presentation of the first issue of the Russian edition of the authoritative British magazine New Musical Express. Secondly, in the same place the young British band MUSE, which is gaining popularity, gave its first performance in Russia. The organizer of the concert part of the event was the JSA Promoter team.