Initially, JSA was created as the first company in Russia to manage the production of the technical part of concerts and events (Production Management) and made this activity a separate business. Already in the first years, in the second half of the 90s, JSA gained extensive experience working with famous world musicians such as Michael Jackson, Jean Michel Jarre, The Rolling Stones, Ronnie James Dio, Status Quo, Whitesnake, Brian May, Kiss, Chris Rea, Julio Iglesias, José Carreras, and others.
In 2000, JSA founded a Concert Agency for a new line of work as an independent concert promoter. It was a kind of strong promotional campaign to promote the JSA brand in the show business market (both local and international). It was also a good opportunity to create additional projects for the company’s main business – stage construction and technical production management. One of the reasons for creating the Concert Agency was the consequences of the August 1998 Crisis (Default in Russia) which led to a low level of business activity in the production of large concert events. Such a move in show business was unusual for a tech company, but it contributed to an increase in the overall activity of players in the market and created competition.
JSA Concert Agency achieved great success. This allowed JSA to take advantage of additional business opportunities and rise to a leadership position. Staging live concerts on their own as a “promotion” for the company helped to foster the JSA name very quickly. The company’s logo and name quickly became recognizable by customers and became popular among contractors. The company also did good advertising in the media and established business relations with them.
Concert agency JSA created during its existence:
- Concert part of the Prometheus Stunt Festival (2001) / 90,000 spectators;
- Concert in memory of Viktor Tsoi “KINOproby” in St. Petersburg (2001) / capacity 10,000;
- Concert-presentation of the film “Holiday” (directed by Garik Sukachev) with the participation of the Untouchables group and Pyotr Todorovsky (2001) two days / capacity of 2,000;
- Festival – Rock Zone Ultra (2002) / capacity 15,000;
- Beatles Beer and Music Festival (2003) / capacity 7,000;
- World Premiere – Ken Hensley (ex-Uriah Heep) for the first time concert with the Orchestra / Presidential Orchestra of the Russian Federation (2003) / 2,000 spectators;
- Mega Light and Music Show in Red Square in Moscow (2003).
Concert Agency JSA has organized and provided concerts of such Artists as:
- Deep Purple (2000) / capacity 10,000;
- For the first time in Russia: Alice Cooper (2000) / capacity 15,000;
- Scooter (2000) / capacity 8,000;
- For the first time in Russia: Muse (2001) / capacity 10,000, as part of the presentation of the British magazine NME (New Musical Express) in Russia;
- For the first time in Russia: Guano Apes (2001) / capacity 90,000 within the framework of the “Prometheus” festival;
- Roxette (2001) / capacity 15,000
- For the first time in Russia: Blackmore’s Night (2002) / capacity 10,000;
- Alice Cooper (2002) / capacity 8,000;
- Guano Apes (2002) as part of the Rock Zone Ultra festival, plus additional bands H-Bloxx, LAW, and Reinvented;
- Yann Tiersen (2003) / capacity 1200
- Ozzy Osbourne (2002) – the concert was canceled due to the force majeure circumstances of the Artist/ capacity 20,000;
- Blackmore’s Night (2003) two concerts / capacity 4000;
- Private events and concerts – Modern Talking, Pet Shop Boys, Bomfunk MC’s, Gipsy Kings, Boney M, Bloodhound Gang, and others;
- Joint project with “Millennium” company – for the first time in Russia The Glenn Miller Orchestra UK / (2000) / 5,000 viewers;
- Partner-organizer of the big concert “Birthday of the radio station Chanson” (2002) / 12,000 spectators;
- On September 06, 2003, JSA held a Mega-Show on Red Square in Moscow for the City Day. The participants were the Scorpions group with the Presidential Orchestra of the Russian Federation (directed and directed by Pavel Ovsyannikov) and a special guest Thomas Anders (ex-Modern Talking). Director – Gert Hof.
After 2003, JSA suspended its active work as a Concert Agency but continued to have a role in various projects, doing a part as a promoter.
Concerts where the company was a co-promoter:
- Joe Cocker (2005) on Red Square in Moscow / capacity 15 000;
- Joe Cocker (2005) on Palace Square in Saint Petersburg / capacity 15 000;
- Roger Waters (2006) on Red Square in Moscow / capacity 25 000;
- The Prodigy (2009) in Riga (Latvia) / capacity 6 000;
- The Prodigy (2009) in Kyiv (Ukraine) / capacity 10 000;
- As part of a promoter for OLEROM FORUM ONE (2018) featuring Jimmy Wales (founder of Wikipedia) and actor Arnold Schwarzenegger.
During the work of the Concert Agency, JSA has developed good relationships with global agencies Live Nation, The Agency, Marshall Arts, and others, as well as with professional magazines IQ-Mag (founder of the main international conference of promoters ILMC), Pollstar, and others.
Although the company’s promotional activities were many years ago, JSA is always ready to cooperate with promoters and companies in the production of concerts and events in various aspects of this activity.
Вы также можете прочитать эту информацию на русском языке: Концертное Агентство JSA