On October 20, 2025, the latest issue of IQ Magazine (No. 139) was released. This authoritative publication in the professional concert and event industry, with much of its coverage devoted to promoter’s activities and the infrastructure surrounding this business. This issue features an article, “Soldiers of Steel,” about the specifics of running a business in the stage structures sector in 2025. Along with many other players in the European staging industry, JSA also took part in the discussion of this topic.
“Lisa Henderson dons a hard hat and high-vis vest in order to speak to some of the hardy individuals who provide stage infrastructure and scenery for the concerts and festivals we organise – come hell, high water, or mud – about the challenges facing the sector… and the successes…”
This is the introductory text to this article about the specifics of staging, based on this year’s “hot” season. The review featured renowned figures and professionals in the “structural” part of live music production:
- Michael Brombacher, CEO of Megaforce Germany
- Mark Hornbuckle, Head of Staging at ES Global
- Aaron Siebert, Vice President of Global Projects at TAIT
- Wouter Van Mierloo, Chief Operating Officer of Stageco Belgium
- Alexander Strizhak, Founder and Managing Director of JSA staging company
“Our work demands not just skill but teamwork, resilience, adaptability, and stamina”
Below we provide several excerpts from the text of the article mentioning the JSA company, based on a written interview that Alexander Strizhak gave to IQ magazine journalist Lisa Henderson:
…And as Alexander Strizhak, MD of Latvia-based JSA Stage Company, points out, hiring is easy – training, less so. “Our work demands not just skill but team-work, resilience, adaptability, and stamina,” he says. “That takes time to build.”
… (Alexander) Strizhak, who relocated JSA after the war began in Ukraine, says: “The war certainly impacted fuel prices, and transportation costs increased accordingly. Equipment purchase costs are currently affordable; prices rose during the first year of the war but have not increased since. Overhead costs are gradually increasing, but for now, everything is within reasonable limits.”
… JSA’s Strizhak (Alexander) also sees growth across global markets, noting the presence of players at all levels of the industry.
“I think countries like Georgia, Armenia, Azerbaijan, and Kazakhstan could become promising for the growth of live concerts in the near future,” he says. “But much will depend on geopolitical developments.”
JSA would like to thank IQ Magazine’s Editor-in-Chief, Gordon Masson, and Sales Director, Gareth Ospina. A special thank you goes out to Lisa Henderson, Deputy News Editor at IQ Magazine.
Read Alexander Strizhak’s full interview/answers to Lisa Henderson’s written questions at this link:
Subscribers to the magazine can read the full version of the article here: SOLDIERS OF STEEL
Subscribers can browse the online PDF version of the October 2025 issue here: IQ Magazine / issue 139
IQ Magazine (Live Music Intelligence) is the founder and organizer of two important events in the concert industry: the ILMC (International Live Music Conference) and the IFF (International Festival Forum). JSA has a long-standing partnership with the magazine’s editorial team. More information about this can be found here: JSA IN PUBLICATIONS OF LEADING WORLD PROFESSIONAL MAGAZINES
Scorpions are among the many acts to benefit from JSA’s staging expertise
The photo used in this article was taken by Alexander Strizhak on a project involving the JSA team. More information about this project can be found here: SCORPIONS – 60 YEARS & LIVE ROCK-N-ROLL AT THE STADIUM IN CHISINAU
Эта новость н русском языке: ЖУРНАЛ IQ ОБ ОСОБЕННОСТЯХ СТЕЙДЖИНГА В 2025 ГОДУ. ВЫЗОВЫ И УСПЕХИ