In the second half of 2023, JSA took part in scientific research by a group of students from the Windesheim University of Applied Sciences in Zwolle, the Netherlands. In mid-September, the Managing Director and founder of the company, Alexander Strizhak, received an invitation from a student at this university, Alexiia Pogrebnyak, to participate in this research. A group of students looked for a company to partner with on a training assignment as part of the Global Trends Lab course for the International Business major.
The initiator of the contact was a long-time partner of JSA, set designer, and digital artist – Andrey Pogrebnyak (Kyiv, Ukraine), who advised his daughter to contact Alexander Strizhak with this topic. This was unexpected and unusual, however, the group received his consent. An additional argument for the decision was that JSA has had business connections in the Netherlands for more than twenty years / since 2003.
Communication with the team took almost six months, including online group meetings, emailing with questions, exchanging documents necessary for work, and several online interviews. As a result, a voluminous PDF (more than 120 pages) was released with research based on the activities of the JSA company. We are glad that we took part in this project and helped young people get acquainted with business processes and other aspects of our company.
Thanks to all team members for their partnership in this project:
- Alexia Pogrebniak
- Anhelina Koretska
- Maria Vivanko
- Elaine Hu
- Mohammed Banaga
Special thanks to Andrey Pogrebniak for his initial impetus for this unusual and interesting event for JSA
Below are some excerpts from this study, selected by us as the most interesting for public access (translation from the original by Maria Strizhak).
<<< FROM THE INTRODUCTORY PART:
EXECUTIVE SUMMARY
This project is about the (mega) trends and how they can influence the company. The company that was chosen for the research is JSA. It is the company that makes stages for concerts and other kinds of events. The goal of the research is to find the most relevant trends for this company and analyze their influence.
The central question that will have to be answered in the conclusion is: “What changes can a company implement in order to keep up with trends?”…”
“…The three main elements are the emphasis of the JSA Stage advice:
internet presence, technology, and sustainability…”
INTRODUCTION
Due to uncertainty in modern business, many go bankrupt and disappear forever.
The reason why this research report is written is because of a school subject called: Global Trans Lab. This course is about the uncertainty that many businesses are facing. With this subject, the goal is to identify several trends research for one specific company and to avoid any unnecessary risks and so to say, future-proof the strategies a company is implementing.
The objective of this research is to future-proof the strategies of company JSA, JSA Stage Company is a staging and production management company that provides a wide range of services, thinking about the development of plans, layout, drawings till testing communication capabilities, and installation of stages.
The central question of this research is: what changes can a company implement in order to keep up with trends? With this question, the hope is that the team can find a way to be prepared for any new upcoming challenges for the department of management and strategic decision-making. To ensure that companies are aware of possible directions of change. In the end, this research will entail advice to the company about the next possible steps forward.
In this research report, the only type of field research will be to conduct interviews with the company, creating Teams meetings, and maintain contact by sending emails. Since JSA Stage Company is a company that doesn’t have a physical business in The Netherlands, although it’s looking to expand and establish in the country, the only option is to conduct online meetings. On the other hand, JSA Stage Company has business partners which are established in The Netherlands and have physical businesses, and it will be possible to have face-to-face meetings in order to gather information necessary for this report…”
<<< JSA VISION BY TEAM MEMBERS:
STRATEGY
JSA stage company has a strategy to be unique in the market. In this domain, a company’s demand increases if it stands out in the market. The employees at the firm are also a team; they support one another. The firm owns distinctive equipment. They created a brand-new kind of FLEXODROM, or “mobile/modular/redesign able show arena.” Setting up this platform for an event doesn’t take much work. They created a powerful and enduring brand identity that captures the inventive and adaptable qualities of the FLEXODROM, which is already well-known to consumers as originating from the JSA stage company. This consists of an eye- catching logo, distinctive brand colors, and a concise brand statement that expresses the company’s dedication to innovation and flexibility. By utilizing these tactics and focusing on the special features of the FLEXODROM, the JSA stage firm can stand out from the competition and draw in more customers with its cutting-edge product. The company’s supportive work culture and strong staff will be essential to adopting and maintaining these strategies.
STRUCTURE
There is no Hierarchy stage in the JSA structure. They collaborate as a group. They do, of course, follow a well-defined set of procedures and duties, but everyone is free to assist one another as needed. Bos doesn’t provide standard instructions on what to do or how to accomplish it. The JSA setup’s lack of a hierarchical structure encourages cooperation and support among participants. Team members are encouraged to use their special skills and perspectives to come up with creative ideas without being constrained by inflexible top-down systems. Employees have the ability to take responsibility for their jobs and actively contribute to the success of the organization since they are free to help one another and there are no set procedures in place. The team and the customers they serve will eventually benefit from a more organic and responsive decision-making process made possible by this flexible and dynamic approach, which is in line with the company’s dedication to innovation and adaptation.
SYSTEM OF STAGE
The company’s system is understood in practice and is taught to employees; it is not strictly enforced. Naturally, the management has the choice to assist the installer, send an order, or go shopping for a project. By teaching employees, the company’s system rather than rigidly enforcing it, a workplace that values autonomy and responsibility is created. It encourages a sense of trust and ownership by giving workers the authority to decide wisely given the circumstances. The capacity to decide how best to support the team whether by arranging project supplies, handling orders, or helping installers demonstrates the company’s versatility and fosters a dynamic, problem-solving work environment. This methodology not only guarantees effective work completion but also fosters a collaborative atmosphere that allows each team member to showcase their unique talents and abilities.
STYLE
The JSA Stage Company’s crew is adaptable to changing needs as it expands and takes on additional projects. The JSA company’s non-bureaucratic, team-oriented work style fosters strong employee ownership, open communication, and innovation. It makes it possible for team members to use their varied skill sets to effectively execute projects and work together to solve problems. The lack of bureaucracy expedites decision-making and guarantees prompt action, in keeping with the organization’s dedication to flexibility and responsiveness. This collaborative work approach helps the organization produce high-quality solutions quickly and effectively in addition to creating a dynamic and inventive work atmosphere.
STAFF
The JSA Stage Company initially employed roughly seven individuals. The JSA workforce is dependent upon both project and business development. Of course, the project manager, engineer, warehouse manager, and installers will be present at the beginning.
The JSA Stage Company’s crew is adaptable to changing needs as it expands and takes on additional projects. The personnel of the JSA Stage Company are adaptable to changing needs as it expands and takes on additional projects. In periods of projects when technology is critical, the part-time IT professional provides crucial support to guarantee the seamless operation of digital systems and technological infrastructure. The part-time accountant also makes sure that financial obligations are effectively handled and that they are in line with the company’s goals for commercial development. To optimize project and business development efforts while keeping a lean and responsive workforce structure, the firm strategically combines full-time and part-time team members. This provides for an optimal balance of resources and skills.
KEY SKILLS OF STAGE
The JSA company has a lot of knowledge and a dedication to perfection, having pioneered the installation profession with its 27 years of industry experience. The company’s commitment to being at the forefront of the business is demonstrated by the ongoing training and knowledge-sharing inside the organization, which also includes advice from foreign specialists. This knowledge transfer guarantees a smooth integration of practices and abilities as the team expands to include both recently hired personnel and seasoned employees returning from Ukraine. The company’s ability to adapt to the changing needs of the industry is demonstrated by its partnerships with major firms and the adoption of cutting-edge machinery, underscoring the importance of shared investment in the advancement of both staff and the business.
SHARED VALUE OF STAGE
A critical component of the stage company’s long-term success is cultivating a work environment where staff members are sincerely engaged in both the company’s objective and their own personal and professional development. Workplaces are dynamic and creative when employees are motivated to learn, develop, and support the company’s objectives. Self-realization motivates employees to take responsibility for their job, look for chances to grow their skills, and actively contribute to the success of the firm. In addition to benefiting the individuals, this intrinsic drive helps the business maintain its leadership position in the market, offer top- notch services, and adjust to changes in the industry…”
<<< SOME REFLECTIONS AND CONCLUSIONS OF THE RESEARCH TEAM:
COMPETITORS
That’s not right to say that the JSA stage company doesn’t have competitors; there are a lot of similar companies in the market. However, JSA does not coordinate with them because the company’s process with customers is individual, so the company tries to do its best to earn customers’ respect. Customers will then order from JSA again and again and no longer face risks from other companies. Basically, any event organization company operates according to this process…”
STAKEHOLDERS
According to stakeholder theory, stakeholders are people, organizations, or other entities with an interest in the decisions and actions of a certain organization. Stakeholders have the power to greatly affect or be impacted by the activities of the organization, thus the business should look out for their interests. In the framework of JSA Stage Company, let’s examine the stakeholders, paying particular attention to Layher (Germany) and SIXTY82 (Netherlands)…”
<<< THE RESEARCH WAS CARRIED OUT IN CONSIDERATION OF THE NEW REALITY FOR JSA’S ACTIVITIES IN THE ROMANIAN MARKET:
“To understand the macro environment, the DESTEP model is needed, which involves demographic, economic, sociocultural, technological, ecological and political factors. Since JSA Stage Company is based mainly in Romania, the model will be applied in this country…”
JSA IS CONFIDENT THAT OUR BUSINESS EXPERIENCE AND TEAM WORKING STYLE WILL BE USEFUL TO THE NEXT GENERATION OF BUSINESS YOUTH. WE WISH EVERYONE SUCCESS IN THIS JOURNEY!
Selfie of members of the research group at the concert.
Версия на русском языке: JSA В ИССЛЕДОВАНИИ ЛАБОРАТОРИИ ГЛОБАЛЬНЫХ ТЕНДЕНЦИЙ В БИЗНЕСЕ