Twenty years ago, the life of the simplest design of the stage, called the JSA Stage Camel, began. The idea of such a design was born in 1998 when the company JSA held talks at the Moscow office of the international advertising agency (It seems it was McCANN). The topic of this meeting was the discussion of the organization and technical support of the promo tour for the world tobacco brand – Camel. It had to be the Russian part of the international music project of this popular cigarettes with the slogan “Everything is possible!”
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