15 years ago, a significant event took place with the participation of JSA. In March 2009, the famous edition of the brochure “Layher Event Systems / Complete Range” was released. To carry out a large campaign to promote the system of structural elements for the concert and event industry, the Layher plant published a printed version of the full range of products. This was the first and only voluminous publication of promotional material in this area to date. JSA played a particularly important role in the creation of this unique brochure…
Photos of Layher designs from projects involving JSA graced both issues of “Event Systems / Complete Range.” A re-release with some changes and additions was released in October 2009.
BRIEF DESCRIPTION OF THIS CASE IN JSA HISTORY:
At the end of 2008, a few months before the collection was published, Layher’s Advertising and Promotions Department made a request to JSA for photographs from events where the company had installed stage structures. The choice for the request was not accidental – since 1997, the company has been actively using large volumes of Layher elements in its business of installing stage and other temporary structures. Also from 1999 to 2009, JSA was Layher’s exclusive partner for the promotion and sales of products of plant in Russia (*) for staging and scaffolding sectors.
Therefore, the JSA promotion department was happy to prepare a solid set of photographs from our projects and sent them to Layher. As a result, the plant’s designers selected the photos they were interested in and used them in the design of the brochure pages. The publication includes 18 photographs presented on 15 pages.
In addition, in the second edition there appeared a photograph of Layher’s scaffolding structure at the Eurovision Song Contest 2009, in which JSA took an active part in the installation for the popular show.
An additional prestigious fact for JSA was that the main cover of this original publication was decorated with a photo from our famous Mega Show of 2003 (**)
Thus, we can say that our participation turned out to be half the pages of the promotional brochure. The printed edition had a total of 36 pages, including two covers (face and back).
Below are pictures of the brochure pages featuring photos from JSA:
JSA is proud to have contributed to the publication of a promotional brochure 2009 to promote Layher systems for the installation of stages, stands and other structures for concerts, festivals, exhibitions, parties, sports shows and other entertainment events.
The full version of the publications in PDF format can be viewed here:
LAYHER EVENT SYSTEMS COMPLETE RANGE 2009 (MARCH)
LAYHER EVENT SYSTEMS COMPLETE RANGE 2009 (OCTOBER)
Below are photos by JSA that were featured in these two editions of the brochure:
Эта новость на русском языке:
15 ЛЕТ ВЫПУСКУ БРОШЮРЫ – LAYHER EVENT SYSTEMS COMPLETE RANGE 2009
(**) This exciting event was entirely organized and hosted by JSA. The design of the big stage structure for the concert portion of the event was installed entirely from Layher systems. Read more about this important project for us here:
First part
JSA AND GERT HOF – MEGA SHOW ON THE MAIN SQUARE OF RUSSIA
Second part
LIGHT MUSICAL MEGA SHOW ON RED SQUARE ON MOSCOW DAY
(*) Unfortunately, after February 24, 2022, as a result of Putin’s Russia’s military invasion of Ukraine, Moscow is the capital of the aggressor state.
© All photos are the copyright of JSA Stage Company.